Fargo, N.D. — Amy O'Connor, associate professor at NDSU and director of graduate studies in the Department of Communication, and graduate student Alicia E. Phillips are scheduled to give a presentation at the upcoming Corporate Social Responsibility in Communication conference in Amsterdam.

O’Connor and Phillips presented “Consumption Conundrum: Millennials perceptions of pink ribbons” during the conference Oct. 26-28.

The research presentation is an extension of Phillips’ master’s degree thesis project, which focuses on how Millennials perceive the pink ribbon products associated with finding a cure for breast cancer. O'Connor is Phillip’s adviser.