Fargo, N.D. — Derek Lehmberg, assistant professor of management at NDSU, presented his paper, "The Role of Adjacent Markets in Technological Development and Adoption: The Case of LCD TV," at the Strategic Management Society's annual conference in Miami in November.

The paper, which he co-wrote with Charles Dhanaraj of Indiana University, is part of Lehmberg's research on the flat panel display and television industries. Lehmberg's other recent contributions include two case studies, "Sharp Corporation: Beyond Japan" and "Pioneer Corporation: The NEC Plasma Opportunity," both published in 2011 by Ivey Case Publishing.