North Dakota State University

• Brand overview
  • What's in a brand?
• Vision
• Values
• Tone
• Brand promise

Tag line

Primary messages

Short - North Dakota State University is student focused and committed to its land-grant mission. 

Medium - North Dakota State University is an economic engine of the state, a top-ranked — and growing — national research power.

Long - North Dakota State University is a student-focused, land-grant, research university — an economic engine that educates students, conducts primary research, creates new knowledge and advances technology. The university provides affordable access to an excellent education at a top-ranked research institution that combines teaching and research in a rich learning environment, educating future leaders who will create solutions to national and global challenges that will shape a better world.

Supporting facts

Student focused Teaching and research engage and involve students in an immersive learning environment Academically rigorous programs set in a rich, diverse, supportive community Ninety-six percent of students are full time, on campus Courses taught to highest standards by highly qualified faculty, researchers and national experts Faculty and staff focused on student sucess and on-time graduation Graduates compete successfully, nationally and globally Strong work ethic drives students, faculty and staff

Land grant Combines access with affordability in academically rigorous, demanding environment Creates solutions to ever-changing real-world propblems Attracts and retains intellectual capital that benefits state, nation and world Distributes knowledge into the community via Extension Service Forges meaningful, productive, collaborative relationships with business, industry, non-profits, and local and regional communities Promotes faculty and student engagement in community service that enhances the public good Creates opportunity for advancement and success of the state's citizens in the 21st century

Research University Graduate and undergraduate students directly involved in world-class research Top researchers in their disciplines teach students Combines intellectual capital, resources and vision, where ideas become opportunities Attracts new undergraduate, graduate and doctoral students, researchers and revenue to state and region Creates and transfers new knowledge advancing technology Creates intellectual property, which creates new business opportunity and jobs Broadens economic base of state and region

What: This is the message framework for NDSU. It is intended to help us consistently communicate common reference points. Use the key components -- student-focused, land-grant and research university -- and the supporting points to help communicate your message to the specific audience you are addressing.

Why: When we align all NDSU communications with the key message framework -- meant to communicate NDSU's strategic differentiator, the very real and growing value inherently created by the unique combination of its student-focused and land-grant mission delivered at a research university -- we exponentially increase the power of our messages.