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Brand Guide


  • Brand overview
    • What's in a brand?
  • Vision
  • Values
  • Tone
  • Brand promise

Tag line

Primary messages

Short - North Dakota State University is student focused and committed to its land-grant mission. 

Medium - North Dakota State University is an economic engine of the state, a top-ranked — and growing — national research power.

Long - North Dakota State University is a student-focused, land-grant, research university — an economic engine that educates students, conducts primary research, creates new knowledge and advances technology. The university provides affordable access to an excellent education at a top-ranked research institution that combines teaching and research in a rich learning environment, educating future leaders who will create solutions to national and global challenges that will shape a better world.

Supporting facts

Student focused
  • Teaching and research engage and involve students in an immersive learning environment
  • Academically rigorous programs set in a rich, diverse, supportive community
  • Ninety-six percent of students are full time, on campus
  • Courses taught to highest standards by highly qualified faculty, researchers and national experts
  • Faculty and staff focused on student sucess and on-time graduation
  • Graduates compete successfully, nationally and globally
  • Strong work ethic drives students, faculty and staff
Land grant
  • Combines access with affordability in academically rigorous, demanding environment
  • Creates solutions to ever-changing real-world propblems
  • Attracts and retains intellectual capital that benefits state, nation and world
  • Distributes knowledge into the community via Extension Service
  • Forges meaningful, productive, collaborative relationships with business, industry, non-profits, and local and regional communities
  • Promotes faculty and student engagement in community service that enhances the public good
  • Creates opportunity for advancement and success of the state's citizens in the 21st century
Research University
  • Graduate and undergraduate students directly involved in world-class research
  • Top researchers in their disciplines teach students
  • Combines intellectual capital, resources and vision, where ideas become opportunities
  • Attracts new undergraduate, graduate and doctoral students, researchers and revenue to state and region
  • Creates and transfers new knowledge advancing technology
  • Creates intellectual property, which creates new business opportunity and jobs
  • Broadens economic base of state and region

What: This is the message framework for NDSU. It is intended to help us consistently communicate common reference points. Use the key components -- student-focused, land-grant and research university -- and the supporting points to help communicate your message to the specific audience you are addressing.

Why: When we align all NDSU communications with the key message framework -- meant to communicate NDSU's strategic differentiator, the very real and growing value inherently created by the unique combination of its student-focused and land-grant mission delivered at a research university -- we exponentially increase the power of our messages.

Student Focused. Land Grant. Research University.

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Last Updated: Wednesday, January 29, 2014 11:15:20 AM
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