- Brand overview
- What's in a brand?
- Brand promise
Short - North Dakota State University is student focused and committed to its land-grant mission.
Medium - North Dakota State University is an economic engine of the state, a top-ranked — and growing — national research power.
Long - North Dakota State University is a student-focused, land-grant, research university — an economic engine that educates students, conducts primary research, creates new knowledge and advances technology. The university provides affordable access to an excellent education at a top-ranked research institution that combines teaching and research in a rich learning environment, educating future leaders who will create solutions to national and global challenges that will shape a better world.
|Student focused||Land grant||Research University|
What: This is the message framework for NDSU. It is intended to help us consistently communicate common reference points. Use the key components -- student-focused, land-grant and research university -- and the supporting points to help communicate your message to the specific audience you are addressing.
Why: When we align all NDSU communications with the key message framework -- meant to communicate NDSU's strategic differentiator, the very real and growing value inherently created by the unique combination of its student-focused and land-grant mission delivered at a research university -- we exponentially increase the power of our messages.