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Faculty member co-writes paper on social media impact on sales

Krush

Michael Krush, NDSU assistant professor of marketing and director of the Center for Professional Selling and Sales Technology, was the co-author of a paper, titled “Social media use in B2B sales: The role of information communication and responsiveness in achieving customer satisfaction,” that was accepted for publication in Industrial Marketing Management.

The journal provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.

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Last Updated: Tuesday, August 01, 2023 11:27:59 AM
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