North Dakota State University Office of Orientation and Student Success is using a student-developed advertising campaign to prevent high-risk drinking decisions.
The students in Elizabeth Crawford’s advertising practicum course created the “Before One More” campaign that helps students understand when one more drink can become one too many and teaches how to make low-risk drinking decisions.
“The campaign isn’t about telling students what to do or how to do it. Rather, it is about giving them the resources to make decisions about alcohol consumption that are consistent with achieving their personal and professional goals,” said Erika Beseler Thompson, assistant director for alcohol and other drug abuse prevention. “For students under 21 years of age, one is one too many, and for students who choose to drink, it’s important to know how to drink without harming themselves or others around them,” she said.
The student-run NDSU television station, Bison Information Network, created a video for the campaign that began airing in late February on campus cable television and prior to Bison basketball games. Dominos and Papa John’s pizza Fargo northside locations donated 1,500 pizza boxes with the “Before One More” message on the tops. In addition, the campaign is on NDSU’s 12th Avenue billboard.
For all the informational elements of the “Before One More” campaign visit www.ndsu.edu/alcoholinfo/students/before_one_more.
