Marketing
Marketing is a primary function of organizations to ensure the needs of customers and external constituents are met. The marketing curriculum is carefully designed to ensure students have understanding of how to successfully manage products, price, place and promotion, and have analytical and interpersonal skills. A success measure of our marketing program is the successful placement of our graduates in business, industry, and non-profit organizations, in tandem with their enhanced abilities to manage marketing mix, analyze markets, work as a team, and make sound decisions.
Background Information
The Association to Advance Collegiate Schools of Business (AACSB International) accredits the undergraduate and graduate programs in the College of Business at North Dakota State University. Our College of Business is one of only two AACSB-accredited schools of business in North Dakota.
AACSB International is one of higher education’s most prestigious and rigorous accrediting bodies, emphasizing a commitment to continuous improvement, innovation, engagement, and impact in business education. Less than 10 percent of business programs worldwide have this accreditation, highlighting the academic excellence of our College of Business at NDSU.
The Program
The Marketing major is a four-year program with a curricular blend of general education, pre-professional course work, fundamental business knowledge (accounting, finance, management, marketing, and information systems), international exposure, and in-depth marketing-specific courses. Students in the Marketing major can also choose the Supply Chain Management track and/or pursue the Certificate in Professional Selling to advance their field-specific skills and knowledge. The program nurtures important business skills and marketing competencies including managing marketing mix (price, product, promotion, and place), analytical ability, interpersonal skills, and teamwork. Marketing students are thus prepared to perform the marketing function and activities in business enterprises and non-profit organizations.
Admission to the Professional Program
Students enter the College of Business as a pre-major student. Admission into the professional program requires the completion of the following pre-College requirements with a grade of ‘C’ or higher: ENGL 120, MATH 144, ECON 201 or 202, SOC 110 or PSYC 111, and COMM 110 and an institutional cumulative grade point average (GPA) of 2.5. Once enrolled in the Business Professional Program, students are assessed a differential tuition rate. This differential tuition helps cover additional expenses associated with the professional program(s).
The Faculty
To provide a rigorous and relevant educational experience to our students, faculty in our program are highly qualified in their respective areas of expertise. Our faculty have been recognized for their teaching excellence by their students and colleagues and for their outstanding research by their peers. They employ a wide variety of instructional techniques and embed both classical and cutting-edge knowledge into their classes. They remain current in their fields by actively engaging in research and/or with firms and business professionals regarding their marketing practice, business challenges and issues.
The Practicum
Marketing majors are encouraged to complete practicum experiences, ideally at the end of sophomore and junior years. The practicum is designed to enable our students to connect marketing concepts learned in the classroom with live business situations and to broaden their horizons beyond the classroom setting. The practicum also gives students a competitive edge in job placement.
Career Opportunities
Graduates with a marketing major have career opportunities in business, industry, government service, and the non-profit sector, both regionally and globally. Employment opportunities for marketing majors are significant as the marketing function exists in every type of business and organization, whether for-profit or not-for-profit. Major job categories include sales, retailing, product/service management, advertising and promotion, and market research.
The College
In addition to marketing major, the College of Business offers undergraduate majors in accounting, business administration, finance, global business (second major only), management, and management information systems. The College of Business also offers five graduate programs including Master of Business Administration, Master of Accountancy, Master of Managerial Logistics, Master of Transportation and Urban Systems, and Doctorate in Transportation and Logistics.
High School Preparation
It is recommended that high school students interested in studying marketing at the university level take mathematics courses at least through pre-calculus. High school electives in the social sciences, communication, and English also would be of benefit. Students who have satisfactorily completed Advanced Placement courses in Calculus, Economics, English, Communication, and Psychology or Sociology may directly apply for admission to the professional program. Please speak with a professional advisor for more information.
Marketing Plan of Study
Please note this is a sample plan of study and not an official curriculum. Actual student schedules for each semester will vary depending on start year, education goals, applicable transfer credit, and course availability. Students are encouraged to work with their academic advisor on a regular basis to review degree progress and customize an individual plan of study.
Freshman | |||
Fall | Credits | Spring | Credits |
ENGL 110 College Composition I | 4 | COMM 110 Fundamentals of Public Speaking | 3 |
MATH 144 Mathematics for Business | 4 | ENGL 120 College Composition II | 3 |
PSYC 111 Introduction to Psychology | 3 | MIS 116 Business Use of Computers | 3 |
ECON 201 Principles of Microeconomics | 3 | ECON 202 Principles of Macroeconomics | 3 |
Gen Ed Wellness | 2 | Non-Major Elective | 3 |
| 16 |
| 15 |
Sophomore | |||
Fall | Credits | Spring | Credits |
ACCT 200 Elements of Accounting I | 3 | ACCT 201 Elements of Accounting II | 3 |
SOC 110 Introduction to Sociology | 3 | STAT 331 Regression Analysis | 2 |
PHIL 216 Business Ethics | 3 | Gen Ed Science & Technology (w/lab) | 4 |
STAT 330 Introductory Statistics | 3 | Gen Ed Humanities & Fine Arts | 3 |
Gen Ed Science & Technology | 3 | Non-Major Elective | 3 |
| 15 |
| 15 |
Junior | |||
Fall | Credits | Spring | Credits |
ENGL 320 Business and Professional Writing | 3 | BUSN 430 Legal and Social Environment of Business | 3 |
FIN 320 Principles of Finance | 3 | MRKT 410 Consumer Behavior | 3 |
MGMT 320 Foundations of Management | 3 | MIS 320 Management Information Systems | 3 |
MRKT 320 Foundations of Marketing | 3 | 300-400 Level Marketing Elective | 3 |
Gen Ed Cultural Diversity | 3 | 300-400 Level Business Elective | 3 |
| 15 |
| 15 |
Senior | |||
Fall | Credits | Spring | Credits |
MRKT 450 Marketing Research | 3 | BUSN 489 Strategic Management | 3 |
300-400 Level Marketing Electives (2) | 6 | MRKT 460 Marketing Strategy | 3 |
300-400 Level Business Elective | 3 | 300-400 Level Marketing Elective | 3 |
Non-Major Elective | 2 | 300-400 Level Business Elective | 3 |
| 300-400 Level Elective | 3 | |
| 14 |
| 15 |
Total Credits: 120 | |||
Note: Marketing majors can pursue a supply chain management track as part of their program, provided that the 300-400 level business, marketing, and free electives taken meet the track requirements.
View NDSU equivalencies of transfer courses at: www.ndsu.edu/transfer/equivalencies
Barry Hall
Room 300
Barry Hall is located in downtown Fargo at 811 2nd Ave. N. (Campus Map)
Contact Information
College of Business
NDSU Dept 2400
PO Box 6050
Fargo, ND 58108-6050
DEPT PHONE: (701) 231-8651
DEPT WEBSITE: https://www.ndsu.edu/business/programs/undergraduate/majors/
Office of Admission
North Dakota State University
Ceres 114
Dept #5230, PO Box 6050
Fargo, ND 58108-6050
Tel: (701) 231-8643 / Fax: (701) 231-8802
Email: NDSU.Admission@ndsu.edu
Web: www.ndsu.edu/admission/
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